Stuff.co.nz has launched its "consequences" campaign by hanging someone from the sixth storey of a central Auckland building.
The campaign message is about Stuff's passion for breaking the news that New Zealanders value, and to demonstrate - albeit in a slightly irreverent manner - how seriously we take it when we don't live up to our own expectations.
At midday 6 August, 2009, a "member" of the Stuff team was hung upside down over a balcony on the Dilworth Building in Auckland's Queen St.
Check out the video below:
Ok, we didn’t actually hang one of our staff members over the balcony, we had to use a stunt man.
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